Digital as a
relaunch pad.
JOHNSON & JOHNSON
Our client-partner asked us to help reenergize a household brand that found itself surrounded by inferior – but less expensive – generic brands. While the products are considerably superior, the crowded marketplace made it difficult for this fact to stick.
We applied our brand relaunch process, which includes: research, competitive analysis and data analytics, value claim redesign and digital modeling to target key segments. In this case, the team decided to leverage AOL’s new Project Devil ad units and guerilla event engagement to acquire new customers, and then create a sustained ongoing dialog.
To learn about how we can leverage digital to help relaunch your brand, contact us.
Puppy LIKE
on Facebook.
AMERICAN EXPRESS
Our client-partner asked us to help relaunch their photo Gift Card product. Since almost 60% of US households have pets, the team chose to build a program around pet owners. Using our behavioral modification techniques, we built the program to target and connect with animal lovers – daily – over several weeks. The Facebook platform was an ideal way to engage owners to showcase their loved ones and compete for the cutest pets. The results were a staggering increase in awareness and purchases.
To learn more about how we can leverage digital to drive engagement with your brand, contact us.
OUR PRIDE,
AND JOY
Our dramatic growth over the past five years is entirely due to our team of brilliant, passionate (and quirky) experts. Every year we make considerable investments in our culture so we can attract, educate and inspire some of the most amazing hearts and minds that ever lived.
Launching
a group-buying
business.
THE NEW YORK TIMES
Our client-partner asked us to help develop a strategy for launching a group-buying business to combat the threat to traditional ad sales. We used our brand launch process to position the business within the overall brand. The next step was to develop a pre-launch framework to build up a database of subscribers and sustain engagement throughout a long lifecycle. The program exceeded aggressive goals that we set.
To learn more about how we can leverage digital to launch your brand, contact us.
We're Hiring
21st-century
engagement.
THE DMA
Our client-partner asked us to help evolve their traditional direct marketing best practices into the digital age. We leveraged our digital marketing curriculum for its members, and then developed a strategic digital framework to bring it to market.
To learn how we can bring our digital best practices to your business, contact us.
Close
Pure digital.
WSJ.COM
Our client-partner asked us to help develop a strategy to drive the adoption of and engagement with the iPad application. We leveraged our best practices from healthcare behavioral modification to build a holistic program around acquisition, conversion, early engagement and sustained usage. The results have been so successful that we continue to keep building the program.
To learn more about how we can leverage digital to launch your brand, contact us.
OUR SIX-STEP
APPROACH
Every day, people are overwhelmed by choices and overloaded with information. As
a result, breakthrough marketing messages for brand launches and brand building
are no longer sticking.
Most organizations spend huge amounts of money to acquire new customers, only to
have them switch to another brand within a year.
Imagine not only keeping these customers, but also deepening your relationship with
them – profitably. Our Digital does exactly that, with proven results
every time.
One interaction is not enough. Digital creates sustained digital engagements
so that your brand can stay top of mind. We help our client-partners do this by
looking across the customer lifecycle to find those key moments-of-truth that will
gradually increase involvement with your brand.
And, by leveraging our cutting-edge behavioral modification techniques, we build
and keep a meaningful, relevant brand-customer dialog going – long after someone
becomes a customer.
1
Watch & Listen.
2
Connect the Dots.
3
Think Platform.
4
Build the Profile.
5
Use the Profile.
6
Measure & Optimize.